True Classic

As part of a lean, high-velocity frontend team at True Classic, one of the fastest-growing DTC menswear brands in the U.S., I contributed to a Shopify Plus storefront serving over 80,000 daily visitors across 190 global markets. Working within a 3 to 8 person team, I shipped CRO-driven features under shifting priorities, using A/B test data to validate decisions and maximize conversion at every stage of the funnel.

Key deliverables included a lazy-loading multi-collection product grid built to work around Shopify's platform limitations, a Metaobject-driven multi-level mobile menu with animated accordion navigation and breadcrumbs, and a custom internationalization layer handling locale detection, country and language selection, and multi-language support.

On the performance side, I led ongoing codebase modernization efforts covering asset loading optimization, render-blocking resource reduction, and skeleton loading state implementation, resulting in measurable Lighthouse and Core Web Vitals improvements. Third-party integrations spanned TryNow, Monocle, Okendo, Bazaarvoice, Afterpay, Klaviyo, and TrueFit. Beyond individual tasks, I took ownership of production hotfixes, drove features across the finish line, and collaborated closely with teammates to plan, test, and ship work on a fast-moving release cadence.